You know that as a loan officer or real estate agent, your job is about a lot more than simply closing deals. When home buyers have any questions about the process, it’s part of your job to help guide them. Whether they’re brand new home...
Because of recent market movements, millions of homeowners could now benefit from refinancing their mortgages. This means that you have an incredible opportunity to focus your marketing efforts on a very specific and valuable group of customers. ...
Can you manage your contact database in Excel? The simple answer is yes! The longer answer is yes...
The on-demand economy is growing, and for good reason: today's customers want their services provided quickly and efficiently. This is a problem for the mortgage industry, since it takes an average of 46 days to close a new purchase loan. ...
Mortgage referrals probably generate a significant portion of your business, but you may still be missing out on potential new leads from your best resource: your customers. Maintaining a great relationship with your borrowers, past and current, will help you reach new customers that you’d...
When it comes down to it, being a top producing loan officer isn’t a short-term goal. It requires a lot of patience and perseverance to find the incredible success that is available to you in the industry. ...
One of the most frustrating parts of any day is feeling like your hard work went to waste. Just imagine: you thoughtfully write the perfect marketing email to send to your mortgage leads. After you send the email, however, your email engagement rate is completely...
If you haven’t taken advantage of texting for your business in 2019, then you’re missing out! Not only is texting an easy way for you to communicate with your borrowers and partners, your customers will love it too....
Working nights and weekends can feel like a requirement of being a LO, but does it need to be? Crafting your daily schedule as a loan officer is critical....
Millennials are a growing portion of the home buying population, so learning how to sell mortgages to these digital natives will give you a leg up on your competition. ...