J.D. Power’s 2019 U.S. Primary Mortgage Origination Satisfaction Study was released recently, and the results were...
Whether you work with real estate agents, other loan officers, financial planners, or builders, there are many valuable loan officer referral sources available to you. It’s important to treat these other professionals the way you’d like to be treated. Even though developing partnerships is a...
Have you ever heard the old adage, “If you market to everyone, you’ll market to no one”? This addresses the idea that you need to find your niche mortgage market in order to be truly successful. ...
Authenticity in business isn't just a pretty phrase, it should be the basis of everything you do. It will lead to deeper relationships and more profits....
During Sales Mastery 2019, the panel on multi-channel marketing for loan officers included many insightful concepts and creative ideas. ...
Buying your first home isn’t just exciting, it’s also scary, overwhelming, and expensive. After all, purchasing a home is one of the biggest financial decisions that many people make in their lifetime. ...
Can you manage your contact database in Excel? The simple answer is yes! The longer answer is yes...
The on-demand economy is growing, and for good reason: today's customers want their services provided quickly and efficiently. This is a problem for the mortgage industry, since it takes an average of 46 days to close a new purchase loan. ...
Co-marketing between loan officers and their realtor partners is a highly valuable tool for all parties involved. If a real estate agent regularly refers borrowers your way, you should consider how to bring value to them as well. ...
One of the most frustrating parts of any day is feeling like your hard work went to waste. Just imagine: you thoughtfully write the perfect marketing email to send to your mortgage leads. After you send the email, however, your email engagement rate is completely...