As a loan officer, a huge question should be “How do I generate mortgage leads?” Whether you close 3 loans a month, or 30, this question still stands. You may be looking for more creative methods to generate mortgage leads this year. A great way...
If you can’t create your own single property website with comarketing and lead capture, you’ll be paying for leads you should already own. Single property websites will help you generate more business and stand out from the crowd. ...
The New Year is a great time to reevaluate your business goals. Implement some or all of these successful loan officer resolutions in 2020 and revolutionize your business....
Do you ever wonder why sales professionals use LinkedIn as one of their main tools? Well, the simple answer is: connections. Even though you may think of LinkedIn as simply a way to find a new job, it also has the power to make you...
J.D. Power’s 2019 U.S. Primary Mortgage Origination Satisfaction Study was released recently, and the results were...
Have you ever heard the old adage, “If you market to everyone, you’ll market to no one”? This addresses the idea that you need to find your niche mortgage market in order to be truly successful. ...
During Sales Mastery 2019, the panel on multi-channel marketing for loan officers included many insightful concepts and creative ideas. ...
Buying your first home isn’t just exciting, it’s also scary, overwhelming, and expensive. After all, purchasing a home is one of the biggest financial decisions that many people make in their lifetime. ...
One of the most frustrating parts of any day is feeling like your hard work went to waste. Just imagine: you thoughtfully write the perfect marketing email to send to your mortgage leads. After you send the email, however, your email engagement rate is completely...
Millennials are a growing portion of the home buying population, so learning how to sell mortgages to these digital natives will give you a leg up on your competition. ...