Video marketing is not a new concept, but its power is growing. Whether you’re wanting to up your social media presence, increase your email click through rates, or see a higher ROI on any of your marketing efforts, video may very well be the answer.
Check out these facts on using videos in marketing:
- Using video for marketing grows revenue 49% faster than non-video marketing
- Marketing videos increase web traffic by 41%
- 52% of marketing professionals say that video has the highest ROI of any content
- Video in email leads to a 200-300% increase in click throughs
- Including the word “video” in an email subject line boosts open rates by 19%
Keep in mind that this is not the first time we’ve discussed video marketing here on the Jungo blog, which should reveal just how important it is to a successful loan originator’s marketing strategy.
However, there are some common roadblocks to using mortgage video in your marketing strategy. Here are the most common reasons that people are hesitant to hit record:
- “I’ve never recorded videos before.”
- “I don’t want to be on camera.”
- “I don’t know what to say.”
So, let’s dive into how to overcome these hesitations.
“I’ve Never Recorded Videos Before”: 3 Easy Ways to Get Started
Getting started with video marketing is an intimidating task, especially if you have little to no experience with recording video. However, creating mortgage video doesn’t need to be a scary proposition, especially with all of the tools available to us today.
Use Your Smartphone or Webcam
Today’s smartphones feature extremely high quality cameras that provide pretty much everyone the opportunity to record their very own marketing videos. There are some tips and tricks for using a phone to record high quality video, and you can read more here. If you’re ready to invest in some reasonably priced equipment that will take your mortgage videos to the next level, check out this helpful article.
If you would rather record your videos on your computer, most modern laptops and some desktops feature a webcam. If your computer doesn’t come with a built-in webcam, check out this round-up of great webcams (and they’re all under $60!).
Upload to YouTube or Vimeo
Once you’ve recorded your video (more on the actual recording process, below), it’s time to decide where you’re going to host your awesome new video.
YouTube and Vimeo both offer free video hosting services. All you need to do is create an account, and upload your video. From there, you can embed the video into your website or link the video into your marketing emails. For a step by step guide for uploading a video to YouTube, check out this article.
Subscribe to a Tool like BombBomb
Plus, BombBomb features an integration with Jungo, which means that you can record and send personalized videos to your database, right from your CRM!
“I Don’t Want to Be On Camera”: How to Overcome Being Camera Shy
Because video marketing often includes recording yourself, it’s easy to let self-consciousness take over. “I don’t like how I look on video.” “I don’t like listening to my own voice.” “I don’t have anywhere to record.”
First, it’s important to remember that the majority of people who will be watching your mortgage videos have already met you. This means that they probably already know what you look like and what you sound like. Not to put too fine a point on it, but vanity has no place when it comes to using videos in your marketing strategy.
Because of this, the easiest way to overcome being camera shy is just to start recording. And don’t worry if you don’t have a “perfect” backdrop for your videos–simply find a clean and simple wall in your office! Perfection is impossible, but with a lot of practice, your videos will improve and your nerves will disappear.
I get how tough this is to put into practice though! You’ll see in just a minute that I recorded a series of example videos for this article, and I caught myself being way too concerned about these same roadblocks too. But trust me, even just after recording a few short video clips, being in front of the camera had already gotten easier. If I can do it, truly anyone can.
“I Don’t Know What to Say”: 9 Types of Video Messages You Could Send Today
Now that you’re ready to record, you might be wondering what you should record. When it comes to marketing mortgage videos, the possibilities are nearly limitless. However, here are a few options to get you started!
Introductory Messages
When you first receive a new lead or referral, how do you introduce yourself? Whether you call this new contact, send them an introductory email, or perhaps even send a handwritten note, a video introducing yourself can be a great addition.
Mortgage News Updates
Whether you’re marketing to leads, current borrowers, or communicating with partners, sharing news updates about the mortgage industry can be a huge value add. If you read something that you think that your customers or partners might be interested in, shoot a quick video! Simply summarize the most important information in easily digestible language, and invite the viewer to contact you if they want to learn how this news may affect them.
Mortgage Marketing Videos
In this same way, videos can be a great chance to market yourself to prospective or past customers. Sharing what sets you apart in this “face-to-face” format can help you stand out in your customer’s mind. Think about what makes you special, or what you can offer borrowers that your competition can not, and simply share that with your audience.
Loan Process Updates
Loan process updates may not be the most exciting form of communication that loan officers send, but that doesn’t have to be the case! Recording mortgage videos quickly filling your borrowers in on the status of their loan is personal, thoughtful, and efficient. After all, you could record one video congratulating your borrower that their loan has been cleared to close, and then reuse that video for multiple customers. They will appreciate the thoughtful touch and extra effort.
Meeting Follow-Ups
Imagine how wow-ed a lead, customer, or referral partner would be if they received a video email from you after your meeting with them! This is a great chance to thank them personally, and follow-up with any next steps that you may have discussed.
Thanks for Your Referral Notes
When a realtor partner sends a referral your way, you probably send them some sort of thank you. Why not add a video message to that as well?
Happy Birthday Messages
Happy birthday emails are a very nice way to stay in touch with your borrowers, but can be a bit dull. Why not take a few minutes every week to record personalized happy birthday videos for a few of your clients? They’ll love it!
Loan Anniversary Videos
Similarly, sending a congratulatory note when a past borrower’s loan anniversary comes around is a thoughtful way to check in. However, a video will make an even bigger impact. Simply wish them and their family well, thank them again for their business, and extend an invitation to reach out to you if they ever need anything else.
Holiday Well Wishes
Warm wishes during the holidays don’t get any better than a festive video. Wearing your favorite seasonal sweater, or recording in front of your Christmas tree will take your video to the next level.
Bottom Line
Adding mortgage videos to your marketing is a powerful way to take your business to the next level. Not only will your customers and partners appreciate the ultra-personalized messaging, you’ll see higher rates of engagement, conversion, and response than ever before!
