If you’ve ever accidentally picked up a robocall, you understand why more and more people would prefer to receive a SMS text from the people they’re doing business with.
And if you’re a loan officer, updating your borrowers on their loan application status can be extremely time consuming. After all, how many times have you sent an email or left a voicemail only to never receive a reply?
These unopened messages are huge inefficiencies in your day. Plus, they can lead to the loan process taking longer than it should. However, consistent communication with your borrowers is a critical aspect of your business.
How do you stay in contact with your borrowers?
You have four options for contacting your borrowers or partners: meeting in person, email, call, or text. In fact, Jungo actually helps you streamline all of these communication channels. However, the fact is that more and more people prefer business communication via text. 78% of US consumers say receiving a text message is the fastest way to reach them for important updates.
So, if you want to optimize client communication for more than three-quarters of your clients and partners, what’s the best way to do so?
Texting updates are a great solution. However, texting a client can sometimes be more time-consuming than helpful. You would need to first search for your borrower’s phone number in your client database on your computer. Then, type that phone number into your phone, and manually write out the text message.
That’s all assuming that you don’t get distracted by the other notifications on your phone along the way! Even once the text is successfully sent and you receive a reply from your borrower, you won’t have a history of the interaction on your database, which can lead to confusion in the future.
That’s where the Jungo SMS Text app comes in.
When you add the SMS app to your Jungo account, you can easily send texts to a customer. You can even send a mass update to a group. Plus, you can automate or schedule your text messages for one less thing to worry about.
The best part is that all of this is done right inside of your Jungo account. No more switching back and forth between devices. Now you can have real time texting conversations with partners from right within their contact file.
Automatic Syncing Through Jungo
The SMS text app also automatically syncs with your customer database within Jungo. This means that you will always have a record of your communications with a borrower–including their texts!
Jungo’s automated workflows can save you time, but most importantly, they give your borrowers peace of mind. Even better, since the SMS app also syncs seamlessly with your LOS, there’s no longer any need for double data entry or confusion regarding where a borrower is in the loan process.
If a borrower’s loan moves into the next stage of the process, with one click of the button in Jungo, you can move them along in your pipeline. This will automatically trigger updates to the borrower, realtor referral partner, and any other interested parties.
Curious exactly how Jungo SMS could help you?
Imagine your borrower was just cleared to close. Your LOS and Jungo automatically sync, and an automated workflow is started. The workflow sends a text to the borrower, co-borrower, realtor referral partner, and anyone else you’d like. You can even customize the messaging if you’d like! Now you can relax since everyone has been told the great news without you even having to pick up the phone.
In a different scenario, think about how you currently communicate with new leads. What if you sent a pre-scheduled mass SMS text to them wishing them a happy holiday and reminding them that you’re there for all their loan needs? Now that sounds like a message they’d love to see!
SMS text open rates are staggeringly high compared to those of other communication channels. With 98% of people opening their texts, the chances are great that your message is going to be seen by the people you want.
Plus, the ability to text back and forth directly within Jungo is invaluable when it comes to keeping up with borrowers or past clients.